Last update: 2011/12/01

Subliminal Perception in Cars


  • 2011-10-14: Deadline extension to October 24, 2011.
  • 2011-10-25: Conference early registration deadline extended to November 4, 2011.
  • 2011-11-03: Notification of accepteance of position papers.
  • 2011-11-08: Accepted papers and workshop program online <direct link>.
  • 2011-11-09: We welcome passive participants at the workshop. Please register for the workshop by sending an E-mail to the organizers.
  • 2011-11-21: is submission deadline for camera ready workshop position papers.
  • 2011-11-30: The workshop took place today and it was very successful! Thanks to all the contributors. A summary of the workshop including a slide deck and a bunch of images can be found below...

Aim of the workshop

The aim of this workshop is to discuss the potential and possible application of subliminal techniques employed to counteract the problem of limited cognitive abilities and bounded attention of a driver. To alleviate the cognitive load associated with the interaction with the variety of emerging IVIS/ADAS in addition to the driving task, we assume that subliminal techniques offer high potential to significantly reduce the amount of information to be processed simultaneously. These cues should be provided using appropriate modalities (visual, auditory, tactile/haptic, olfactory, etc.), following the specific nature of the task to fulfill, and according to a driver's abilities.

As research and discussion on subliminal techniques would benefit from a significant collaborative effort from a range of disciplines like engineering, neuroscience, computer science, psychophysiology, we invite researchers from these fields to submit their position paper and participate in the workshop. We are sure that the approach provides exciting challenges, which will significantly impact on society at large, making significant contributions toward a more natural, convenient, and even a relaxing future style of driving.

Workshop organizers

Please feel free to contact one of the organizers in case you have any workshop related questions.

Andreas Riener Institute for Pervasive Computing, Johannes Kepler University Linz Auto-UI 2011
Manfred Tscheligi ICT&S Center, University of Salzburg
Myounghoon Jeon Sonification Lab, Georgia Institute of Technology
Joseph Fellner AUDIO MOBIL Elektronik GmbH, Austria


Workshop description

- Objectives of the workshop on "Subliminal Perception in Cars" (PDF)

Workshop description "Subliminal Perception in Cars"

- Workshop summary, discussion topics, conclusions (2x PDF)

Summary of the workshop "Subliminal Perception in Cars" Presentation slides for the "Subliminal Perception in Cars"

- Impressions from the workshop (thanks to Philart for the photos) (ZIP)

Impressions from the workshop

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