COBE – Evaluation of User Interface Design Strategy

It is not possible to walk through the world without experiencing anything. In every second of our existence, we capture and reflect events that guide how we perceive and judge things. Not only the quality of an app, e.g. user-friendliness, has an impact on the user experience (UX), but also all points of contact before and after, e.g. an advertisement on TV, or the review of a friend. A nice user interface (UI), good functionality and usability are important factors, as well the brand experience plays a crucial role. To create a harmonious experience as a UX designer, brand and product must represent the same values.

In cooperation with the design agency COBE from Munich, we want to develop an interactive solution that will help designers to make the values ​​of a brand experienceable and verifiable through a UI design. In a joint project – in close coordination with COBE – concepts are to be developed and implemented directly together with software developers as a prototype and then validated. As part of the project uses agile development methods are used. After completion of the project, the aim is to be able to continue using the result in the practice.

Project Coordinator

Project Duration

January 1st – June 30, 2018

Project Partners

COBE GmbH

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Funding

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